Digital Marketing specialist:
A person who works with a company’s marketing team to analyze a goal market, build a brand image, and actualize and maintain a marketing campaign for the internet and digital technologies is called a digital marketing specialist.
SMEs in the United Kingdom (UK) in 2015 reported that there are roughly 18% of marketers would turn to an outside marketing company or expert to ask about new marketing mediums.
Duties of a digital marketing specialist:
Moreover, some general marketing expertise is also referred to as a digital marketing specialist.
However, some skills of a marketing professional are also required for a digital marketing specialist such as;
- To advertise company products and services
- To increase brand awareness
- To derive prospects to conversions.
Professional marketers do traditional communication but digital marketers use appropriate technology platforms for communication. Some note-worthy duties of a digital marketing specialist are:
Digital marketing campaigns:
A digital marketing specialist is responsible to plan a digital marketing campaign, and then building and execute them across different platforms and channels. To increase awareness about his company, brand, products, and services, he uses organic search campaigns, social media, email marketing, paid to advertise, and other platforms.
Content creation and ad copywriting:
For successful digital marketing, the digital marketing specialist must have excellent persuasive writing skills to create efficient content. Some digital marketing specialists hire content creators or freelancers to whom they can afford to pay budget. But most specialists do themselves the content writing and ad copywriting to support their online marketing campaigns.
Administer websites and publish content:
Digital marketing specialists administer the websites and create content there, and then publish it to support their marketing campaigns and increase awareness regarding their company, brand, products, and services. They must be able to perform technical website optimizations by modifying CSS code or HTML. So, they need to have deep knowledge of their company’s content management system.
Development of visual assets:
A digital marketing specialist is expected to perform the duties of a graphic designer to support the digital campaigns of his company. The best digital marketing specialist has advanced knowledge in this field. He uses different graphical tools to create assets for email marketing campaigns, display advertising, or infographic marketing. Adobe Illustrator is a tool that is mostly used by digital marketing specialists.
However, some digital marketing specialists hire others to do the graphic designing task for the campaigns of their company.
Monitor and optimize the marketing campaigns:
A digital marketing specialist is expected to monitor the performance of his company’s campaigns and optimize them over time. He knows to use some tools to increase the traffic and to identify the best opportunities to advance marketing targets like Google Analytics and conversion rate optimization (CRO).
Communicate the results:
A digital marketing specialist prepares reports, presentations, or dashboards to communicate the results to a Marketing Manager or Director of Marketing within his organization. He is responsible for specific KPI targets, several engagements, total leads generated, or total conversions.
Skills of a digital marketing specialist
A digital marketing specialist is expected to have advanced knowledge of the following skills;
- Knows the basics of marketing
- Knows to plan and manage the time
- Knows how to plan, create and execute a marketing strategy
- Knows to use the available key measurement tools
- Advanced knowledge of Search engine optimization (SEO)
- Conversion rate optimization (CRO)
- Pay-per-click advertising (PPC)
- Email marketing
- Social media marketing
- Content marketing
- Data analysis
- Digital PR
- HTML & CSS
- Website CMS
- Have creative and good presentation skills
- Develops social presence and advertises the brands, products, and services
- Keeps himself update on marketing trends and news.
Workplace for a digital marketing specialist:
Digital marketing specialists can start their firm or work for an organization. The skills mentioned above helps a digital marketing specialist to have different options of jobs like digital sales executives, search engine optimization (SEO) marketing specialists, digital marketing advisors, or directors.
In a nutshell, we can say that a digital marketing specialist is a person of multiple digital skills and duties. To get hired on high positions like digital marketing director, he has to have advanced knowledge of different digital tools and updates of marketing trends and news.